Researcher(s): Pieter De Pauw, Katarina Panic
Promotors: Verolien Cauberghe , Liselot Hudders , Katarina Panic , Patrick De Pelsmacker, Karolien Poels, Michel Walrave, Koen Ponnet, Joke Bauwens, Eva Lievens, Peggy Valcke, Dirk Voorhoof, Tammy Schellens, Martin Valcke
Duration: from 01/09/2014 to 31/08/2018


Adlit is an interdisciplinary research project to investigate minors' advertising literacy level for new advertising formats. A consortium of research partners from Ghent University, Antwerp University, VUB and KULeuven will investigate how minors' advertising literacy level for the new advertising formats can be improved. The researchers will closely cooperate with the advertising sector, societal organizations, and the educational field. This project will result in 14 valorization tools and six PhD's.

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