Publications 2017

Hannelore Crijns, An-Sofie Claeys, Veroline Cauberghe, Liselot Hudders (2017) Who says what during crises? A study about the interplay between gender similarity with the spokesperson and the crisis response strategy , In Journal of Business Research

Serena D'Hooge, Liselot Hudders, Verolien Cauberghe (2017) Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects , In Journal of Consumer Behaviour

Shubin Yu, Liselot Hudders, Verolien Cauberghe (2017) Luxury Brands in the Digital Era: A Cross- Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising , In The Essence of Luxury: An Asian Market Perspective

Hannelore Crijns, Veroline Cauberghe, An-Sofie Claeys, Liselot Hudders (2017) The use of ambiguity markers in crisis communication: the moderating role of information disclosure , In Conference proceedings EMAC 2017

Hannelore Crijns, Veroline Cauberghe, Liselot Hudders (2017) Terrorism threat in Belgium: The resilience of Belgian citizens and the protection of governmental reputation by means of communication , In Public Relations Review , vol.: 43, issue: 1, 219-234

Hannelore Crijns, Veroline Cauberghe, Liselot Hudders, An-Sofie Claeys (2017) How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation , In Computers in Human Behavior

De Jans, S., Hudders, L., Cauberghe, V. (2017) Advertising Literacy Training: The Immediate versus Delayed Effects on Children’s Responses to Product Placement , In European Journal of Marketing

Yi Xiao, Verolien Cauberghe, Liselot Hudders (2017) Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media. , In Journal of Contingencies and Crisis Management

Shubin Yu, Liselot Hudders, Verolien Cauberghe (2017) Selling luxury products online: the effect of a quality label on risk perception and purchase intention , In The Mystique of Luxury Brands Conference

De Jans, S., Van Geit, K., Cauberghe, V., Hudders, L., De Veirman, M. (2017) Using Games to Raise Awareness: How to Co-design Serious Mini-games? , In Computers & Education , vol.: 110, 77-87

Shubin Yu, Liselot Hudders, Verolien Cauberghe (2017) Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads , In Journal of Fashion Marketing and Management: An International Journal , vol.: 21, issue: 2, 187-205

Emma Beuckels, Veroline Cauberghe, Liselot Hudders (2017) The Freedom to Lose Control: Self-Regulation Difference in Heavy versus Light Media Multitaskers - Implication for Advertising Effectiveness , In Etmaal van de Communicatiewetenschap

Yu, S., Hudders, L., Cauberghe, V. (2017) Are fashion consumers like schooling fish? the effectiveness of popularity cues used in e-commerce , In Etmaal van de Communicatiewetenschap

De Jans, S., Van de Sompel, D., Hudders, L., Cauberghe, V. (2017) A review of ten years of research on advertising targeting young children , In Etmaal van de Communicatiewetenschap

De Jans, S., Hudders, L., Cauberghe, V. (2017) Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners? , In Etmaal van de Communicatiewetenschap

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