Publications 2017

Pieter De Pauw, Veroline Cauberghe, Liselot Hudders (2017) Taking Advertising Literacy to a Higher Level: An Exploratory Multilevel Analysis of Children's Advertising Literacy , In The 16th International Conference on Research in Advertising (ICORIA)

Pieter De Pauw, Ralf De Wolf, Liselot Hudders, Veroline Cauberghe (2017) From persuasive messages to tactics: Exploring children’s knowledge and judgment of new advertising formats , In The 67th Annual Conference of the International Communication Association

Pieter De Pauw, Liselot Hudders, Veroline Cauberghe (2017) Disclosing Brand Placement to Young Children , In International Journal of Advertising

Liselot Hudders, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali, Esther Rozendaal (2017) Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda , In Journal of Advertising , vol.: 46, issue: 2, 333-349

Hannelore Crijns, An-Sofie Claeys, Veroline Cauberghe, Liselot Hudders (2017) Who says what during crises? A study about the interplay between gender similarity with the spokesperson and the crisis response strategy , In Journal of Business Research

Serena D'Hooge, Liselot Hudders, Verolien Cauberghe (2017) Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects , In Journal of Consumer Behaviour

Shubin Yu, Liselot Hudders, Verolien Cauberghe (2017) Luxury Brands in the Digital Era: A Cross- Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising , In The Essence of Luxury: An Asian Market Perspective

Hannelore Crijns, Veroline Cauberghe, An-Sofie Claeys, Liselot Hudders (2017) The use of ambiguity markers in crisis communication: the moderating role of information disclosure , In Conference proceedings EMAC 2017

Hannelore Crijns, Veroline Cauberghe, Liselot Hudders (2017) Terrorism threat in Belgium: The resilience of Belgian citizens and the protection of governmental reputation by means of communication , In Public Relations Review , vol.: 43, issue: 1, 219-234

Hannelore Crijns, Veroline Cauberghe, Liselot Hudders, An-Sofie Claeys (2017) How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation , In Computers in Human Behavior

De Jans, S., Hudders, L., Cauberghe, V. (2017) Advertising Literacy Training: The Immediate versus Delayed Effects on Children’s Responses to Product Placement , In European Journal of Marketing

Yi Xiao, Verolien Cauberghe, Liselot Hudders (2017) Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media. , In Journal of Contingencies and Crisis Management

Shubin Yu, Liselot Hudders, Verolien Cauberghe (2017) Selling luxury products online: the effect of a quality label on risk perception and purchase intention , In The Mystique of Luxury Brands Conference

De Jans, S., Van Geit, K., Cauberghe, V., Hudders, L., De Veirman, M. (2017) Using Games to Raise Awareness: How to Co-design Serious Mini-games? , In Computers & Education , vol.: 110, 77-87

Shubin Yu, Liselot Hudders, Verolien Cauberghe (2017) Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads , In Journal of Fashion Marketing and Management: An International Journal , vol.: 21, issue: 2, 187-205

Emma Beuckels, Veroline Cauberghe, Liselot Hudders (2017) The Freedom to Lose Control: Self-Regulation Difference in Heavy versus Light Media Multitaskers - Implication for Advertising Effectiveness , In Etmaal van de Communicatiewetenschap

Yu, S., Hudders, L., Cauberghe, V. (2017) Are fashion consumers like schooling fish? the effectiveness of popularity cues used in e-commerce , In Etmaal van de Communicatiewetenschap

De Jans, S., Van de Sompel, D., Hudders, L., Cauberghe, V. (2017) A review of ten years of research on advertising targeting young children , In Etmaal van de Communicatiewetenschap

De Jans, S., Hudders, L., Cauberghe, V. (2017) Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners? , In Etmaal van de Communicatiewetenschap

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