Publications 2016

Beuckels, E., & Hudders, L. (2016) An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context , In Journal of Retailing and Consumer Services , vol.: 33, 135-142.

Hudders, L., De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., Rozendaal, E. (2016) Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats: A Future Research Agenda , In Journal of Advertising , vol.: Forthcoming

Yu, S., Hudders, L., Cauberghe, V. (2016) Tracking the luxury consumer online: an experimental study on the effectiveness of site and search retargeting for luxury brands in China and the Netherlands , In Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics , vol.: 2016, p.513

Tewari, G., Cauberghe, V., Hudders, L., Claeys, A. S. (2016) A Cross-Cultural Study on the Effects of Ambiguity in Risk , In EMAC Conference Proceedings

Yu, S., Hudders, L., Cauberghe, V. (2016) Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising , In Asian Luxury Branding Research Conference

De Pauw, P., Hudders, L., Cauberghe, V. (2016) Disclosing brand placement to young children , In 15th International Conference on Research in Advertising (ICORIA)

Hudders, L., Cauberghe, V. (2016) Children and Integrated Advertising , In International Journal of Advertising , vol.: Virtual Special Issue

Beuckels, E., Kazakova, S., Cauberghe, V., De Pelsmacker, P, Hudders, L. (2016) The Freedom to Lose Control: Self-Regulation Difference in Heavy versus Light Media Multitaskers , In European Marketing Conference (EMAC)

Beuckels, E., Cauberghe, V., Hudders, L. (2016) How Media Multitasking Reduces Advertising Irritation. The Moderating Role of the Facebook Wall. , In Research in Advertising, 15th International Conference (ICORIA)

De Jans, S., Hudders, L., Cauberghe, V. (2016) The Immediate versus Delayed Effects of an Advertising Literacy Training on Children’s Responses to Product Placement , In Research in Advertising, 15th International Conference (ICORIA)

Vincke, E. (2016) The Young Male Cigarette and Alcohol Syndrome: Smoking and Drinking as a Short-Term Mating Strategy , In Evolutionary Psychology , vol.: 14, issue: 1, 1-13

De Backer, C.J.S., Hudders, L. (2016) Look who's cooking. Investigating the relationship between watching educational and edutainment TV cooking shows, eating habits and everyday cooking practices among men and women in Belgium. , In Appetite , vol.: 96, 494-501

Hudders, L., Cauberghe, V., Panic, K., Faseur, T. (2016) How to Pass the Courvoisier? An Experimental Study on the Effectiveness of Brand Placements in Music Videos , In Advertising in New Formats and Media: Current Research and Implications for Marketers

Kazakova, S., Cauberghe, V., Hudders, L., Labyt, C. (2016) The Impact of Media Multitasking on the Cognitive and Affective Processing of Television Commercials: The Moderating Role of Type of Advertising Appeal. , In Journal of Advertising

Hudders, L., Cauberghe, V., Panic, K. (2016) The Mitigating Role of Advertising Literacy for TV Commercials versus Advergames: The Impact of Advertising Literacy Training Session and Age on Children’s Advertising Vulnerability , In International Journal of Advertising , vol.: http://dx.doi.org/10.1080/02650487.2015.1090045

Panic, K., Hudders, L., Cauberghe, V. (2016) Fundraising in an Interactive Online Environment , In Nonprofit and Voluntary Sector Quarterly , vol.: 45, issue: 2, 333-350

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