Can't see the forest for the trees? Media multitasking leads to local perceptual processing and concrete construals in subsequent tasks

Publication Date: Saturday 6 July 2013
Author(s): Kazakova, S. ; Cauberghe, V.; Pandelaere, M. & De Pelsmacker, P.
Appeared in: European Conference of the Association for Consumer Research

Abstract

Not available

©Copyright 2017. All rights reserved. Sitemap Read our disclaimer