Publications 2012

Faseur, T., Geuens, M. (2012) On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality , In International Journal of Advertising , vol.: 31, issue: 3, 529-546

Claeys, A.S., , Cauberghe, V., , Leysen, J. (2012) Emotional message framing in crisis communication: The moderating impact of crisis timing strategies , In Proceedings of the 41th EMAC conference, Lisbon, Portugal, May, 2012.

Cornelis, E. (2012) The effectiveness of two-sided messages for nonprofit communication , In NeFCA Doctoral Colloquium on Persuasive Communication

Cornelis, E., Cauberghe, V., De Pelsmacker, P. (2012) Two-sided messages for health risk prevention: The role of argument tone, refutation and issue ambivalence. , In 2012 ACR North American Conference

Cornelis, E., Cauberghe, V., De Pelsmacker, P. (2012) The impact of refutation on credibility: The moderating role of issue ambivalence and argument tone , In 41th EMAC conference

Cornelis, E., Cauberghe, V., De Pelsmacker, P. (2012) The impact of message sidedness on adolescents? Binge drinking intentions after peer pressure: The moderating role of issue involvement , In EAA Advances in Advertising Research , vol.: 3, 69-79

Kazakova, S., Cauberghe V., Pandelaere, M., De Pelsmacker, P. (2012) How the need for competence shapes video game enjoyment, replay intention, and contingent self-esteem in expert versus novice players , In 4th European Communication conference

Kazakova. S., Cauberghe, V., Thijs, D. (2012) The Effect of Flow on Implicit Memory of In-game Brand Placements , In Advances in Advertising Research: Current Insights and Future Trends , vol.: 3, 249-259

Panic K., De Pelsmacker P., Cauberghe V. (2012) Promoting dental care to children using traditional and interactive media following threat appeals , In Advances in Advertising Research: Current Insights and Future Trends , vol.: 3, 331-340

Van Looy J., Courtois C., De Vocht M., De Marez L. (2012) Player identification in online games: validation of a scale for measuring identification in MMOGs , In Media Psychology , vol.: 15, issue: 2, 197 - 221

Van Boxstael S., Habib I., Jacxsens L., De Vocht M., Baert L., Van de Perre E., Rajkovic A., Galvez F.L., Sampers I., Spanoghe P., et al. (2012) Food safety issues in fresh produce: bacterial pathogens, viruses and pesticide residues indicated as major concerns by stakeholders in the fresh produce chain , In Food Control , vol.: 32, issue: 1, 190-197

De Vlieger L., Verleye G. (2012) In green we trust: an exploratory research into the credibility of green claims in print advertising , In Etmaal van de communicatiewetenschap, Proceedings

De Vocht M., Cauberghe V., Sas B., Uyttendaele M. (2012) Analyzing consumers' reactions on the news coverage of the E. coli 0104:H4 outbreak in 2011, using the Extended Parallel Processing Model , In Society for Risk Analysis Europe, 21st Annual meeting, Abstracts

Vermeir I., Kazakova S., Tessitore T., Cauberghe V., Slabbinck H. (2012) The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence , In Association for Consumer Research, Abstracts

Panic K., Cauberghe V., De Pelsmacker P. (2012) Comparing TV ads and andergames targeting children: the impact of persuasion knowledge on behavioral response , In Proceedings of the 41th EMAC Conference , vol.: 41, 266-267

Panic K., Cauberghe V., De Pelsmacker P. (2012) Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals , In Journal of Health Communication (in press)

Cornelis E., Adams L., Cauberghe V. (2012) The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone , In International Journal of Advertising , vol.: 31, issue: 2, 397-420

Claeys A-S., Cauberghe V. (2012) Crisis response and crisis timing strategies, two sides of the same coin , In Public Relations Review , vol.: 38, issue: 1, 83-88

De Vlieger L., Hudders L., Verleye G. (2012) The impact of green appeals on credibility: a mixed-method approach , In 11th International conference on Research in Advertising (ICORIA 2012) : The changnig rolse of avderitsing

Panic K., Hudders L., Cauberghe V., Destoop K., De Pelsmacker P. (2012) Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats , In 11th International conference on Research in Advertising (ICORIA 2012) : The changnig rolse of avderitsing

Hudders L., Cauberghe V., Panic K., Faseur T., Zimmerman E. (2012) Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude , In 11th International conference on Research in Advertising (ICORIA 2012) : The changnig rolse of avderitsing

Liselot Hudders, Mario Pandelaere (2012) Indulging the self: positive consequences of luxury consumption , In Springer Gabler

Hudders L. (2012) Why the Devil Wears Prada: Consumers’ Purchase Motives for Luxuries , In Journal of Brand Management , vol.: 6, issue: 4, 51-60

Hudders L., , Pandelaere, M. (2012) The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being , In Journal of Happiness Studies , vol.: 3, issue: 2, 40-49

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