Publications 2011

Geuens, M., De Pelsmacker, P., Faseur, T. (2011) Emotional advertising: revisiting the role of product category , In Journal of Business Research , vol.: 64, issue: 4, 418-426

Adams, L., Faseur, T., Geuens, M. (2011) The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers , In Journal of Consumer Affairs , vol.: 45, issue: 2, 275-305

Claeys, A.S., , Cauberghe, V.,, Vyncke, P. (2011) Determinants of the impact of crises on organizational reputation: An experimental test of crisis communication strategies and the moderating impact of locus of control. , In In S. Okazaki (Ed.), Advances in Advertising Research Vol. II. , 247-260

Cornelis, E., Adams, L., Cauberghe, V. (2011) The effectiveness of emotional and rational regulatory (in)congruent messages for a fair trade campaign , In EAA Advances in Advertising Research , vol.: 2, 107-118

Vyncke P. (2011) The heart and the mind: on advertising and consumption , In University Press

Vyncke P. (2011) Cue management: using fitness cues to enhance advertising effectiveness , In Evolutionary psychology in the business sciences , 257 - 287

Verdegem P., Stragier J., Verleye G. (2011) Measuring for knowledge: a data-driven research approach for e-government , In Leading issues in e-Government research , 83-100

De Vocht M., Van Looy J., Courtois C., De Marez L. (2011) Sociaal contact in een MMORPG: een exploratief onderzoek naar de motivaties voor het spelen van World of Warcraft vanuit de Uses & Gratifications benadering , In Tijdschrift voor Communicatiewetenschap , vol.: 39, issue: 1, 44-61

Panic K., Cauberghe V., De Pelsmacker P. (2011) The impact of congruency and time pressure during simultaneous exposure in an IDTV context , In Advertising: types, trends and controversities

Panic K., Cauberghe V., Verhoye D. (2011) The (b)old and the beautiful: investigating the preference of senior consumers concerning (the age of) models used in advertising , In Advances in advertising research : breaking new ground in theory and practice. In European advertising academy 2 , vol.: 2

Cauberghe V., Geuens M., De Pelsmacker P. (2011) Context effects of TV programme‑induced interactivity and telepresence on advertising responses , In International Journal of Advertising , vol.: 30, issue: 4, 641 - 663

Cauberghe V., Panic K., De Pelsmacker P. (2011) Impact of an interactive anti-speeding threat appeal: how much threat is too much? , In Cyberpsychology Behavior and Social Networking , vol.: 14, issue: 5, 281 - 289

©Copyright 2017. All rights reserved. Sitemap Read our disclaimer