Publications 2006

De Backer, C.J.S., Gurven, M. (2006) Whispering Down the Lane: The Economics of Vicarious Information Transfer , In International Society for Adaptive Behavior , vol.: 14, issue: 3, 249-264

Cauberghe V., De Pelsmacker P. (2006) Opportunities and thresholds of advertising on interactive digital TV: a view from advertising professionals , In Journal of Interactive Advertising , vol.: 7, issue: 1, 21-37

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