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2017

Pieter De Pauw, Liselot Hudders, Veroline Cauberghe (2017) Disclosing Brand Placement to Young Children , In International Journal of Advertising

Liselot Hudders, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali, Esther Rozendaal (2017) Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda , In Journal of Advertising , vol.: 46, issue: 2, 333-349

Hannelore Crijns, An-Sofie Claeys, Veroline Cauberghe, Liselot Hudders (2017) Who says what during crises? A study about the interplay between gender similarity with the spokesperson and the crisis response strategy , In Journal of Business Research

Serena D'Hooge, Liselot Hudders, Verolien Cauberghe (2017) Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects , In Journal of Consumer Behaviour

Hannelore Crijns, Veroline Cauberghe, Liselot Hudders (2017) Terrorism threat in Belgium: The resilience of Belgian citizens and the protection of governmental reputation by means of communication , In Public Relations Review , vol.: 43, issue: 1, 219-234

Hannelore Crijns, Veroline Cauberghe, Liselot Hudders, An-Sofie Claeys (2017) How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation , In Computers in Human Behavior

De Jans, S., Hudders, L., Cauberghe, V. (2017) Advertising Literacy Training: The Immediate versus Delayed Effects on Children’s Responses to Product Placement , In European Journal of Marketing

Yi Xiao, Verolien Cauberghe, Liselot Hudders (2017) Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media. , In Journal of Contingencies and Crisis Management

De Jans, S., Van Geit, K., Cauberghe, V., Hudders, L., De Veirman, M. (2017) Using Games to Raise Awareness: How to Co-design Serious Mini-games? , In Computers & Education , vol.: 110, 77-87

Shubin Yu, Liselot Hudders, Verolien Cauberghe (2017) Targeting the luxury consumer: A vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads , In Journal of Fashion Marketing and Management: An International Journal , vol.: 21, issue: 2, 187-205

2016

Beuckels, E., & Hudders, L. (2016) An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context , In Journal of Retailing and Consumer Services , vol.: 33, 135-142.

Hudders, L., De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., Rozendaal, E. (2016) Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats: A Future Research Agenda , In Journal of Advertising , vol.: Forthcoming

Hudders, L., Cauberghe, V. (2016) Children and Integrated Advertising , In International Journal of Advertising , vol.: Virtual Special Issue

Vincke, E. (2016) The Young Male Cigarette and Alcohol Syndrome: Smoking and Drinking as a Short-Term Mating Strategy , In Evolutionary Psychology , vol.: 14, issue: 1, 1-13

De Backer, C.J.S., Hudders, L. (2016) Look who's cooking. Investigating the relationship between watching educational and edutainment TV cooking shows, eating habits and everyday cooking practices among men and women in Belgium. , In Appetite , vol.: 96, 494-501

Kazakova, S., Cauberghe, V., Hudders, L., Labyt, C. (2016) The Impact of Media Multitasking on the Cognitive and Affective Processing of Television Commercials: The Moderating Role of Type of Advertising Appeal. , In Journal of Advertising

Hudders, L., Cauberghe, V., Panic, K. (2016) The Mitigating Role of Advertising Literacy for TV Commercials versus Advergames: The Impact of Advertising Literacy Training Session and Age on Children’s Advertising Vulnerability , In International Journal of Advertising , vol.: http://dx.doi.org/10.1080/02650487.2015.1090045

Panic, K., Hudders, L., Cauberghe, V. (2016) Fundraising in an Interactive Online Environment , In Nonprofit and Voluntary Sector Quarterly , vol.: 45, issue: 2, 333-350

2015

Vandevelde, F., Claerebout, E., Cauberghe, V., Hudders, L., Vercruysse, J., Charlier, J. (2015) Diagnosis before treatment : identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control , In Veterinary Parasitology , vol.: 212, issue: 3-4, 308-317

Crijns, H., Hudders, L., Cauberghe, V., Claeys, A.-S. (2015) Facebook als corporate communicatie tool voor bedrijven? Een inhoudsanalyse van de communicatiestrategieën van gereputeerde Belgische bedrijven op de sociale netwerksite. , In Tijdschrift voor Communicatiewetenschap , vol.: 1

Cauberghe, V., Faseur, T., Hudders, L. (2015) Social threat appeals in commercial advertising: The moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness , In Communications: The European Journal of Communication Research , vol.: 40, issue: 2, 171-183

De Backer, C.J.S., Hudders, L. (2015) Meat and Morals: Relationship Between Meat Consumption, Consumer Attitudes towards Human and Animal Welfare and Moral Behavior , In Meat Science , vol.: 99, 68-74

2014

Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker (2014) Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals , In Journal of Health Communication , vol.: 19, issue: 5, 561-576

Claeys, A.S., Cauberghe, V. (2014) Keeping Control. The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis , In Journal of Communication , vol.: in press

De Vocht, M., Claeys, A.S., Cauberghe, V. (2014) Won’t We Scare Them? The Impact of Communicating Uncontrollable Risks on the Public’s Perception , In Journal of Risk Research , vol.: in press

Shrum, LJ, Lowrey, T., Pandelaere, M., Ruvio, A., Gentina, E., Furcheim, P., Herbert, M., Hudders, L., Lens, I., Mandel, N., Nairn, A., Samper, A., Soscia, I., Steinfield, L. (2014) Materialism: The good, the bad and the ugly , In Journal of Marketing Management , vol.: 2014

Claeys, A.-S., Cauberghe, V. (2014) What makes crisis response strategies work? The impact of crisis involvement and message framing. , In Journal of Business Research , vol.: 67, issue: 2, 182-189

De Vocht Melanie, Cauberghe Verolien, Uyttendaele Mieke, Sas Benedikt (2014) Affective and cognitive reactions towards emerging food safety risks in Europe , In Journal of Risk Research

Hudders, L., De Backer, C.J.S., Fisher, M., Vyncke, P. (2014) The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy , In Evolutionary Psychology , vol.: 12, issue: 3, 570-587

Hudders, L., Pandelaere, M. (2014) Is Having a Taste of Luxury a Good Idea? How Use vs. Ownership of Luxury Products Affects Satisfaction with Life , In Applied Research in Quality of Life , vol.: 2014

De Backer, C., Hudders, L. (2014) From Meatless Mondays to Meatless Sundays. Motivations for meat reduction among vegetarians and semi-vegetarians who mildly or significantly reduce their meat intake , In Ecology of Food and Nutrition , vol.: 53, issue: 6, 639-657

2013

De Vocht Melanie, Cauberghe Verolien, Uyttendaele Mieke, Sas Benedikt (2013) Affective and cognitive reactions towards emerging food safety risks in Europe , In Journal of Riks Research , vol.: in press

De Backer, C.J.S. (2013) Family meal traditions. Comparing reported childhood food habits to current food habits among university students , In Appetite , vol.: 69, issue: 1, 64-70

Claeys, A.-S., , Cauberghe, V., , Leysen, J. (2013) Implications of stealing thunder for the impact of expressing emotions in organizational crisis communication , In Journal of Applied Communication Research (In press).

Hudders, L., Vyncke, P. (2013) Visuele genderstereotypering in reclame. Een experimenteel onderzoek naar de effectiviteit van impliciete stereotypering in printadvertenties , In Tijdschrift voor Communicatiewetenschap , vol.: 41, issue: 2, 135-160

Kazakova, S., Cauberghe, V., De Pelsmacker, P., Pandelaere, M. (2013) Players' Expertise and Competition with Others Shape the Satisfaction of Competence Needs, Gaming Gratifications, and Contingent Self-Esteem in a Gaming Context , In Cyberpsychology, Behavior, and Social Networking

Cornelis, E., Cauberghe, V., De Pelsmacker, P. (2013) Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages. , In Journal of Health Psychology

Cornelis, E., Cauberghe, V., De Pelsmacker, P. (2013) Two-sided messages for health risk prevention: The role of argument type, refutation and issue ambivalence. , In Substance Use and Misuse , vol.: 48, issue: 9, 719-730

Cornelis, E., Cauberghe, V., De Pelsmacker, P. (2013) The Inoculating effect of message sidedness on adolescents’ binge drinking intentions: The moderating role of issue involvement. , In Journal of Drug Issues

Cornelis, E., Cauberghe, V., De Pelsmacker, P. (2013) Regulatory congruence effects in two-sided advertising: The mediating role of processing fluency and processing depth. , In European Journal of Marketing

De Vlieger, L., Evens, T., Seys, C., Boudry, E., Verdegem, P., De Marez, L. (2013) 'It's the services, stupid': identifying killer applications for next-generation networks , In Telematics and Informatics , vol.: 30, issue: 2, 121-131

Panic, K., Cauberghe, V., De Pelsmacker, P. (2013) Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses , In Journal of Advertising , vol.: 42, issue: 2-3, 264-273

De Vocht, M., Cauberghe, V., Sas, B., Uyttendaele, M. (2013) Analyzing consumers' reactions to news coverage of the 2011 Escherichia coli O104:H4 outbreak, using the extended parallel processing model , In Journal of Food Protection , vol.: 76, issue: 3, 473-481

Hudders, L., Pandelaere, M., Vyncke, P. (2013) Consumer Meaning Making: The Meaning of Luxury Brands in a Democratized Luxury World , In International Journal of Market Research , vol.: 55, issue: 3, 69-90

2012

Faseur, T., Geuens, M. (2012) On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality , In International Journal of Advertising , vol.: 31, issue: 3, 529-546

Van Looy J., Courtois C., De Vocht M., De Marez L. (2012) Player identification in online games: validation of a scale for measuring identification in MMOGs , In Media Psychology , vol.: 15, issue: 2, 197 - 221

Van Boxstael S., Habib I., Jacxsens L., De Vocht M., Baert L., Van de Perre E., Rajkovic A., Galvez F.L., Sampers I., Spanoghe P., et al. (2012) Food safety issues in fresh produce: bacterial pathogens, viruses and pesticide residues indicated as major concerns by stakeholders in the fresh produce chain , In Food Control , vol.: 32, issue: 1, 190-197

Panic K., Cauberghe V., De Pelsmacker P. (2012) Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals , In Journal of Health Communication (in press)

Cornelis E., Adams L., Cauberghe V. (2012) The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone , In International Journal of Advertising , vol.: 31, issue: 2, 397-420

Claeys A-S., Cauberghe V. (2012) Crisis response and crisis timing strategies, two sides of the same coin , In Public Relations Review , vol.: 38, issue: 1, 83-88

Hudders L. (2012) Why the Devil Wears Prada: Consumers’ Purchase Motives for Luxuries , In Journal of Brand Management , vol.: 6, issue: 4, 51-60

Hudders L., , Pandelaere, M. (2012) The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being , In Journal of Happiness Studies , vol.: 3, issue: 2, 40-49

2011

Geuens, M., De Pelsmacker, P., Faseur, T. (2011) Emotional advertising: revisiting the role of product category , In Journal of Business Research , vol.: 64, issue: 4, 418-426

Adams, L., Faseur, T., Geuens, M. (2011) The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers , In Journal of Consumer Affairs , vol.: 45, issue: 2, 275-305

De Vocht M., Van Looy J., Courtois C., De Marez L. (2011) Sociaal contact in een MMORPG: een exploratief onderzoek naar de motivaties voor het spelen van World of Warcraft vanuit de Uses & Gratifications benadering , In Tijdschrift voor Communicatiewetenschap , vol.: 39, issue: 1, 44-61

Cauberghe V., Geuens M., De Pelsmacker P. (2011) Context effects of TV programme‑induced interactivity and telepresence on advertising responses , In International Journal of Advertising , vol.: 30, issue: 4, 641 - 663

Cauberghe V., Panic K., De Pelsmacker P. (2011) Impact of an interactive anti-speeding threat appeal: how much threat is too much? , In Cyberpsychology Behavior and Social Networking , vol.: 14, issue: 5, 281 - 289

2010

Evens T., Schuurman D., De Marez L., Verleye G. (2010) Forecasting broadband Internet adoption on trains in Belgium , In Telematics and Informatics , vol.: 27, issue: 1, 10-20

Stragier J., Verdegem P., Verleye G. (2010) How is e-government progressing? A data driven approach to e-government monitoring , In Journal of Universal Computer Science , vol.: 16, issue: 8, 1075-1088

De Moor K., Ketyko I., Joseph W., Deryckere T., De Marez L., Martens L., Verleye G. (2010) Proposed framework for evaluating quality of experience in a mobile, testbed-oriented living lab setting , In Mobile Networks & Applications , vol.: 15, issue: 3, 378-391

Spruyt K., Verleye G., Gozal D. (2010) Unbiased categorical classification of pediatric sleep disordered breathing , In Sleep , vol.: 33, issue: 10, 1341-1347

Verdegem P., Stragier J., Verleye G. (2010) Measuring for Knowledge: A Data-Driven Research Approach for eGovernment , In Electronic Journal of e-Government , vol.: 8, issue: 2, 227-236

Cauberghe V., De Pelsmacker P., Janssens W. (2010) Simultaneous exposure to a program and advertising content in an interactive context: perceptual and semantic interference and reinforcement , In Journal of Business Research , vol.: 63, issue: 9-10, 972-978

Cauberghe V., De Pelsmacker P. (2010) Advergames: the impact of brand prominence and game repetition on brand responses , In Journal of Advertising , vol.: 39, issue: 1, 5-18

Claeys A-S., Cauberghe V., Vyncke P. (2010) Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control , In Public Relations Review , vol.: 36, issue: 3, 256 - 262

2009

Verdegem P., Verleye G. (2009) User-centered E-Government in practice: a comprehensive model for measuring user satisfaction , In Government Information Quarterly , vol.: 26, issue: 3, 487-497

Courtois C., Mechant P., De Marez L., Verleye G. (2009) Gratifications and seeding behavior of online adolescents , In Journal of Computer-Mediated Communication , vol.: 15, issue: 1, 109-137

Cauberghe V., De Pelsmacker P., Janssens W., Dens N. (2009) Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance , In Accident Analysis and Prevention , vol.: 41, issue: 2, 276-285

2008

De Marez L., Vyncke P., Berte K., Schuurman D., De Moor K. (2008) Adopter segments, adoption determinants and mobile marketing , In Journal of Targeting, Measurement and Analysis for Marketing , vol.: 16, issue: 1, 78-95

Apaolaza Ibanez V., Hartmann P., Vyncke P. (2008) Instinct and brand: the contribution of evolutionary psychology to the brand’s communication effectiveness , In Revista Portuguesa de Marketing , vol.: 2, issue: 23, 69-83

Maeseele P., Verleye G., Stevens I., A SPECKHARD (2008) Psychosocial resilience in the face of a mediated terrorist threat , In Media, War & Conflict , vol.: 1, issue: 1, 50-69

Cauberghe V., De Pelsmacker P. (2008) The impact of banners on digital television: the role of program interactivity and product involvement , In Cyberpsychology & Behavior , vol.: 11, issue: 1, 91-94

Cauberghe V., De Pelsmacker P. (2008) The advertising impact of an interactive TV program on the recall of an embedded commercial , In Journal of Advertising Research , vol.: 48, issue: 3, 352-362

2007

De Backer C., Nelissen M. , Vyncke P., Braeckman J., McAndrew F.T. (2007) Celebrities, from teachers to friends: a test of two hypotheses on the adaptiveness of celebrity gossip. , In Human Nature: An Interdisciplinary Biosocial Persperctive , vol.: 18, issue: 4, 334-354

2006

De Backer, C.J.S., Gurven, M. (2006) Whispering Down the Lane: The Economics of Vicarious Information Transfer , In International Society for Adaptive Behavior , vol.: 14, issue: 3, 249-264

Cauberghe V., De Pelsmacker P. (2006) Opportunities and thresholds of advertising on interactive digital TV: a view from advertising professionals , In Journal of Interactive Advertising , vol.: 7, issue: 1, 21-37

2005

Poels K., Vyncke P. (2005) Emotionele reacties op reclamestimuli: een evaluatie van verschillende meetmethoden , In Tijdschrift voor Communicatiewetenschap , vol.: 33, issue: 2, 95-107

Spruyt K., Verleye G., O'Brien L.M., Cluydts R., Ferri R. (2005) Odds, prevalence and predictors of sleep problems in school-age normal children , In Journal of Sleep Research , vol.: 14, issue: 2, 163-176

Verleye G., De Marez L. (2005) Diffusion of innovations: successful adoption needs more effective soft-DSS driven targeting , In Journal of Targeting, Measurement and Analysis for Marketing , vol.: 13, issue: 2, 140-155

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