Verolien Cauberghe


Contact

Email: Verolien.Cauberghe@UGent.be Verolien Cauberghe
Phone:+32 9 264 68 80
Fax:+32 9 264 69 92

Address

Ghent University, Department of Communication Sciences
Korte Meer 7-9-11, 9000 Gent, Belgium

Visiting Hours

only after appointment by the secretary

Biography

Verolien Cauberghe is assistant professor in Communication Management at the Ghent University. She teaches the courses Marketing Communication, Corporate Communication and Social Marketing. Her research interest lays on advertising effectiveness and social marketing. In the past she did research related to advertising knowledge among minors, the persuasive impact of communication strategies (e.g., two-sided messages) and crisis communication. She published her research in international journals such asĀ  Journal of Advertising, International Journal of Advertising, Journal of Interactive Marketing, Journal of Business Research, Public Relations Review. She serves as ad hoc reviewer for journals such as New Media and Society, Journal of Computer Mediated Communication, Journal of Interactive Marketing and for international conferences (EMAC, ICORIA).

Academic Bibliography

https://biblio.ugent.be/publication?q=%22verolien+cauberghe%22

Recent Publications

- Analyzing consumers' reactions on the news coverage of the E. coli 0104:H4 outbreak in 2011, using the Extended Parallel Processing Model

- Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages.

- Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses

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