Tine Faseur


Contact

Email: Tine.Faseur@Hubrussel.be Tine Faseur
Phone:(0032) 02/609.88.40

Address

Hogeschool-Universiteit Brussel (HUB)
Faculty of Economics & Management
Human Relations Research Group - Marketing Communication
Warmoesberg 26
1000 Brussels
Belgium

Biography

Tine Faseur is assistant professor in Marketing at the Hogeschool Universiteit Brussel. She teaches the courses Marketing Communication, Advanced Consumer Behavior, Marketing strategy and Research Methods. Her research interest lays on emotions in advertising, non-profit and social marketing and social economy. In the past, her research focused on the impact of emotions in (non-profit) advertising, with an emphasis on different dimensions of emotions. She published her research in international journals such as Journal of Advertising, International Journal of Advertising, Journal of Communication and Journal of Consumer Affairs.

Academic Bibliography

https://biblio.ugent.be/publication?q=%22faseur%22

Recent Publications

- On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality

- Emotional advertising: revisiting the role of product category

- The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers

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