Steffi De Jans


Email: Steffi De Jans


Korte Meer 9
9000 Ghent


Steffi De Jans graduated in 2015 as a Master in Communication Management at the Department Communication Sciences at Ghent University. Her research interest lays on advertising effectiveness and advertising literacy.

Recent Publications

- A review of ten years of research on advertising targeting young children

- Using Games to Raise Awareness: How to Co-design Serious Mini-games?

- Advertising Literacy Training: The Immediate versus Delayed Effects on Children’s Responses to Product Placement

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