Snezhanka Kazakova


Email: Snezhanka Kazakova
Phone:+32 9 264 67 13
Fax:+32 9 264 69 92


Ghent University, Department of Communication Sciences
Korte Meer 7-9-11, 9000 Gent, Belgium


Snezhanka Kazakova is a market researcher at GFK Belgium. She holds an MSc in Marketing Management and an MPhil in Business Administration and Management from Bocconi University, Italy. She obtained her PhD in Communication Sciences student at the Communication Department of Ghent University, Belgium. Her dissertation is focused on investigating the media multitasking phenomenon using a primarily experimental methodology. More specifically, she studies the carryover effects of media multitasking on information processing, self-regulatory processing and its implications for the fields of consumer behavior and advertising. 

Academic Bibliography

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