Liselot Hudders


Email: Liselot Hudders
Phone:+32 9 264 91 89
Fax:+32 9 264 69 92


Ghent University, Department of Communication Sciences
Korte Meer 7-9-11, 9000 Gent, Belgium

Visiting Hours

only after appointment by email


Liselot Hudders is an assistant professor at the department of communication sciences at Ghent University and a postdoctoral fellow of the FWO at the marketing department. She teaches courses on consumer behavior, communicative skills and organizational psychology and she serves as ad hoc reviewer for journals as Journal of Happiness Studies, Journal of Adolescence, and Journal of Brand Management and for conferences as EMAC, and ICORIA. She participated in many international conferences and published in various international journals.

Her research interests include persuasive communication, consumer behavior and advertising literacy. Her research focus lays on how consumption affects an individual's well-being. In particular, she is conducting research on how materialism and luxury consumption, green consumption practices, and food consumption may contribute to an individual's happiness (both for children and adults).

In addition, she investigates how children and youngsters cope with (new) advertising techniques. She is particularly interested in 1) how minor's advertising literacy can be improved, using advertising cues and advertising literacy training sessions and 2) how parental mediation and peer influences moderate these effects.

Academic Bibliography

Recent Publications

- Is Having a Taste of Luxury a Good Idea? How Use vs. Ownership of Luxury Products Affects Satisfaction with Life

- From Meatless Mondays to Meatless Sundays. Motivations for meat reduction among vegetarians and semi-vegetarians who mildly or significantly reduce their meat intake

- The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy

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