Laura Herrewijn


Email: Laura Herrewijn
Phone:09 264 68 90


Korte Meer 11, 1e verdieping
9000 Gent

Visiting Hours

Na afspraak via mail


Laura Herrewijn is a Doctor Assistant at the Department of Communication Studies at Ghent University.

Her research expertise pertains to the experience of playing digital games and how this can influence the impact of persuasive content encountered in the game environment (e.g. advertising messages, educational content). Her doctoral research, funded by IWT (the Flemish government agency for Innovation by Science and Technology) and supervised by Prof. Dr. Karolien Poels, was focused on studying the effectiveness of in-game advertising in an experimental set-up, emphasizing the significance of the game context and the player’s involvement. She obtained her PhD at the Department of Communication Studies of the University of Antwerp on April 21, 2015. Afterwards, she has also been involved in the Friendly ATTAC (Adaptive Technological Tools Against Cyberbullying) research project, an interdisciplinary research project financed by IWT. The main aim of the project was to investigate how ICT-related tools can be effectively used in health interventions with regard to cyberbullying amongst youngsters. Laura Herrewijn’s role in the project was related to the design and testing of a serious game targeted at the bystanders of cyberbullying.

Within CEPEC, she aims to continue studying digital games and their potential for the integration of marketing communications (e.g. in-game advertising, in-game purchases) and social marketing (e.g. serious games). 

She has presented her work at a variety of national and international conferences within the broad field of communication studies, and advertising and game studies more specifically (e.g. ICA, Etmaal van de Communicatiewetenschap, ICORIA, DiGRA, FDG), and has published her work in international peer reviewed journals (e.g. International Journal of Advertising, Journal of Advertising, Frontiers in Psychology, Computers in Human Behavior) and books.

Since May 2013, she also serves as the vice-chair of DiGRA Flanders, the Flemish chapter of the Digital Games Research Association.

©Copyright 2017. All rights reserved. Sitemap Read our disclaimer