Serious Game on Advertising Literacy


Date: from Monday 1 September 2014 to Wednesday 31 August 2016

Attending Members



Description

Ghent University approved the science communication project on advertising literacy submitted by Verolien Cauberghe, Liselot Hudders and Katarina Panic, in close cooperation with Patrick De Pelsmacker, Tammy Schellens and Martin Valcke. The aim of the project is to translate knowledge on youngsters' advertising literacy for new advertising formats into a serious game. The project will start in 2014. 

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