Presentation on games and awareness at ECGBL 2015

Date: from Thursday 8 October 2015 to Friday 9 October 2015
Nord-Trondelag University College, Steinkjer, Norway

Link: ECGBL 2015 website

Attending Members



This study explores the usability of informant design as a framework to involve multiple stakeholders in designing serious games. First, it evaluates serious mini-games as a tool for social marketing campaigns. The study suggests that serious mini-games can provide an efficient alternative to more complex serious games, since mini-games are short games focused on a single concept or learning goal. Similar to more complex serious games, serious mini-games motivate and enhance players’ interest in a particular topic but require only a small time-investment from players. Research suggests that the use of mini-games is even more promising if a set of different games is used to study a topic from different angles (Frazer, Argles and Wills, 2007). Furthermore, if each mini-game incorporates different gameplay mechanics, the games will appeal to more players. Thus, serious mini-games are the perfect tool for creating awareness of different aspects of a social topic in a fast, interactive and engaging manner. However, the question arises how to develop a platform for serious mini-games. Organizations responsible for developing awareness campaigns focused on societal issues must deal with many different stakeholders. Thus, in the development of serious mini-games each stakeholder should be heard. This study suggests the use of informant design as a framework for serious mini-games to increase the support of every stakeholder. Informant design provides an excellent design methodology for games since it offers great flexibility at whatever time and place co-design activities with each stakeholder occur. In the second part of the study, the phases of informant design and how they can be successfully applied in game design by creating our own set of serious mini-games to increase advertising literacy among adolescents are explored further.


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