ICORIA 2013


Date: from Thursday 27 June 2013 to Saturday 29 June 2013
Location:
Zagreb School of Economics and Management in Zagreb (Croatia)

Link: http://icoria.org/conference2013/

Attending Members



Description

The 12th International Conference on Research in Advertising (ICORIA) will be held on June 27-29, 2013 at the Zagreb School of Economics and Management in Zagreb, the capital of Croatia.

The conference theme “To Boldly Go…” Extending the Boundaries of Advertisingembodies the current trends in both traditional and non-traditional advertising research and practice, as well as the expansion of the conference itself to new territories. Around 100 papers on various topics related to advertising and brand communication will be presented during the two days of the conference: June 28th and 29th, 2013. The conference will take place on the campus of the Zagreb School of Economics and Management, consistently voted the best business school in Croatia by Eduniversal.

Panic, K., Hudders, L. and Cauberghe, V. (2013). The effect of advertising literacy on children's brand evaluations in an advergame context.

De Vlieger, L. and Hudders, L. (2013). The impact of green consumption on consumers' self-esteem.

 

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