The 11th International Conference on Research in Advertising (ICORIA)


Date: from Thursday 28 June 2012 to Saturday 30 June 2012
Location:
Stockholm

Link: http://icoria.org/conference2012/

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Description

The overall theme of the conference will be "The changing roles of advertising". We will explore what advertising is/will be in the future, for instance, in terms of accountability/shareholder value, branded utility, its influence on consumer values and self-images, and signaling effects. Keynote speaker will be Amna Kirimani, Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. We will also invite leading practitioners from the advertising industry to give their view on the topic.

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