LVMH-SMU Best Paper Award

Date: from Monday 20 June 2016 to Tuesday 21 June 2016

Attending Members


Shubin Yu has been awarded with the second best paper award at the LVMH-SMU Luxury research conference at Singapore for his paper on the effectiveness of personalisation in luxury marketing with Liselot Hudders and Verolien Cauberghe as co-authors. Congratulations!

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