Asian Luxury Branding Research Conference 2016

Date: from Monday 20 June 2016 to Tuesday 21 June 2016
Singapore Management University, Singapore


Attending Members


Singapore Management University (SMU) and LVMH have established a five-year strategic partnership via the new LVMH-SMU Asia Luxury Brand Research Initiative, which aims to produce and deliver independent and high quality academic research dedicated to the luxury brand sector and the Asian market.

The Asian Luxury Brand Research Conference is to provide a venue to cogitate, discuss, and expound upon wide-ranging issues on luxury branding — from various perspectives of diverse stakeholders (e.g., consumers, retailers, manufacturers, policy-markers).

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