AdLit looks back on a successful kick-Off Event


Date: from Friday 24 October 2014 to Friday 24 October 2014
Location:
Living Tomorrow, Vilvoorde

Attending Members



Description

On the 24th of October, the AdLit project was officially launched. This project investigates the persuasion knowledge of minors, in relation to new advertising formats. In order to celebrate the start of the project, a kick-off event was organized which was attended by the project partners, as well as numerous different stakeholders. The AdLit team looks back at a successful event, which included various interesting presentations and interactive and instructive world café sessions. The AdLit project started September 1st 2014 and will run untill August 2018.

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