2016 AMS 19th World Marketing Congress


Date: from Tuesday 19 July 2016 to Thursday 23 June 2016
Location:
IESEG School of Management, La Defense District, Paris, France

Link: http://www.ams-web.org/events/EventDetails.aspx?id=636154

Attending Members



Description

wmc 2016

The 19th AMS World Marketing Congress will take place at IESEG School of Management’s Paris campus, situated within the Grande Arche of La Défense, in sight of the Arc de Triomphe.  La Défense is Paris’s business district and Europe’s largest business hub. It is located just 50 minutes from the Charles de Gaulle International Airport with easy access via the Air France Les Cars, the metro, and RER. The co-chairs of the 19th AMS World Marketing Congress invite scholars across all disciplines within marketing to question the validity of accepted managerial practices, theories, and methods in a context where the rise of experiential and analytical capabilities affects consumer and marketer behavior. The congress will consist of presentations of formal double blind peer-reviewed papers, special sessions, panel discussions and plenary sessions. 

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