About Us

The Center for Persuasive Communication is one of the four research units of the Department of Communication Sciences of Ghent University. Founded in 2012 it unites all the expertise within the field Communication Management of the department of Communication Sciences. It is currently guided by Prof. Dr. Cauberghe and Dr. Hudders.

The members of CEPEC teach courses within the Bachelor and Master of Communication Management at Ghent University.

Our fields of expertise:

  • Advertising Literacy
  • Children and Consumer Socialization
  • Media Multitasking
  • Health Communication
  • Risk and crisis communication
  • Luxury consumption and well-being

New, digital media intertwined

 

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