About Us

The Center for Persuasive Communication is one of the four research units of the Department of Communication Sciences of Ghent University. Founded in 2012 it unites all the expertise within the field Communication Management of the department of Communication Sciences. It is currently guided by Prof. Dr. Cauberghe and Dr. Hudders.

The members of CEPEC teach courses within the Bachelor and Master of Communication Management at Ghent University.

Our fields of expertise:

  • Advertising Literacy
  • Digital and influencer marketing
  • Children and Consumer Socialization
  • Media Multitasking and advertising effectiveness
  • Sustainability and green consumer behavior
  • Health Communication
  • Risk and crisis communication in a social media context
  • Luxury marketing and consumer well-being

New, digital media intertwined


©Copyright 2017. All rights reserved. Sitemap Read our disclaimer