“A reference in persuasive communication research”
Fields of expertise:
Marketing Communication, Social Marketing, Consumer Behavior, Corporate Communication, Market Research, Semiotics
Advertising Literacy, Media Multitasking, Luxury Consumption, Two-sided Messages, (adver)games, Interactive formats, Evolutionary Psychology, Crisis Communication, Risk Communication, Global Management Communication
Thursday 29 June 2017
CEPEC hosts ICORIA 2017
Thursday 26 January 2017
Friday 23 December 2016
Merry Christmas and happy 2017!
Thursday 24 November 2016
Safer Internet Forum
Hudders, L. et al. (2016) Children and Integrated Advertising In International Journal of Advertising
Hudders, L. et al. (2016) The Mitigating Role of Advertising Literacy for TV Commercials versus Advergames: The Impact of Advertising Literacy Training Session and Age on Children’s Advertising Vulnerability In International Journal of Advertising
Hudders, L. et al. (2016) Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats: A Future Research Agenda In Journal of Advertising
Adlit is an interdisciplinary research project to investigate minors' advertising literacy level for new advertising formats funded by the IWT. A consortium of research partners from Ghent University, Antwerp University, VUB and KULeuven will investigate how minors' advertising literacy level for the new advertising formats can be improved.